The name Evok came to me in 2004. I was looking for a name for the brand of my design works, so then I went and picked up one of my dictionaries on my study table where I normally needed for translation, so I said to the dictionary "show me the name." I thumbed through random pages, and the first word came out was EVOKE.
The meaning of EVOKE in the Cambridge English Dictionary is "to make someone remember something or feel an emotion." The definition was as beautiful as a poem in its motivation, direction, creation and soul.